Marketing Strategy Degree Essay Example | Topics and Well Written Essays - 3000 words

Marketing Strategy Degree - Essay ExampleCoca-cola, Kelloggs, McDonalds, Kodak, Marlboro, IBM, American Express, Sony, Mercedes-Benz and Nescafe ar generally in the worlds top ten brand in the market , and they have vexed and retained in such position mainly because of the efforts of marketing and advertise departments ( Stanley, 2003). So exactly what is an advertisement or what can we understand by the term advertisement. Their have been different views regarding the concept of advertisement. According to John Burnett, Advertisement is a non-personal communication of marketing related information to a target audience, usually paid by the advertiser and delivered through mass media in order to reach specific objective of sponsor. However according to the critic of advertising, Judith Williamson (1978, p.57) states that its the most ubiquitous form in which we encounter commercial photography which means advertising is the official art of the advanced industrial nation of the wes t. It occupies the newspapers and is covered all over with urban environment, it is highly systematize organization involving many artist, writer and film directors, and consist of a large amount of output of the mass media. Advertisements promote and affect the idea and value which are crucial to a particular economy system. Thus a good advertisement is that, which we should not lose interest in their ideological functions, which is connected to their economic functions (Dyer, 1995 p.2). Another definition by (Longman, 1971) Advertising attempts to inform and persuade a large number of people with a single communication. Therefore in its simple sense the word advertising means capturing the attention to something or telling or advising somebody of something. (Dyer, 1995 p.2). Thus advertising can be seen as a medium for communicating or

Descartes' Discourse on the Method (Part IV) Research Paper

Descartes confabulation on the Method (Part IV) - Research Paper ExampleDescartes Discourse on the Method (Part 4) In part four of his Discourse method, Rene Descartes delves into finding out the metaphysical undercoat of knowledge or truth. Having resolved to doubt both belief that he had earlier on held, and to subject all his earlier beliefs into critical evaluation through his discourse method, Descartes had to find a rational basis of knowledge that would serve as the foundation for his system of Philosophy. Descartes sought to break from the past after realising that he could doubt everything that he had earlier on held as the truth, he therefore, realised that all the theories of truth or of knowledge that his predecessors had given were insufficient and false. Descartes, therefore, started quizzical everything including his declare existence. But in the course of proving his own existence, Descartes end up with a surprising argument proving Gods existence. This paper ana lysis and evaluates Descartes discourse method in part four and focuses on how Descartes deviated from proving his own existence as the basis of all knowledge to prove the existence of God as the source of truth. ... le he can doubt everything, he cannot, however, doubt his own existence because the doubting of his own existence requires him first to exist so as to be able to doubt. Consequently, one has to be so as to doubt, and with this realisation, Descartes found an indubitable basis of truth that would serve as the basis of his epistemology. Following this realisation he proclaimed, I think, therefore I am (Descartes, Discourse on the Method, Part Four, online). This means that his very doubting self is the proof of his existence. Descartes, therefore, conceived himself as a thinking self because his thinking or doubting nature is the only thing that he could not doubt. But proving his own existence wasnt the end of his journey in finding out the metaphysical foundation of kno wledge. This is because after proving the truth of his own existence, he had now to proceed to prove the truth of other things external to him. Having proved his own existence as an indisputable truth, Descartes sought to know what makes propositions true. Since some propositions are true, like the one that he had already proved about his own existence, there must be something universal in such propositions that make them true. And reflecting on the proposition that he had already proved as indubitable truth, Descartes realised that the only assurance that he had of the truth of the proposition, I think, therefore I am, is that he could clearly and distinctly see that in order to think, he had to exist first. Descartes, therefore, took it as a superior general rule, that whatever is conceived clearly and distinctly must be true (Descartes, Discourse on the Method, Part four, online). But the problem in applying his general rule ready in recognizing the things that could be conceiv ed clearly and

First Experiences in College Essay Example | Topics and Well Written Essays - 250 words

First Experiences in College - Essay ExamplePersonal NarrativeAn example of a common difficulty experienced by students in their beginning geezerhood is solitude when they still lack friends. Students have uneasy times, usually dealing with strangers and possible humiliations that they may face. Cultural diversity among the students who are strangers can move tension. Racial tensions, for instance, are common among new college students (German 155). Interaction among the students may encourage interpersonal efficacy, betterment of self-confidence and self-awareness (Burks 110). During my first days, I maintained openness and, therefore, managed to figure out friends. In cases when a student does not have any familiar person studying in the college, he or she may experience closing off (German 156). Isolation may result to other detrimental emotional conditions. Time management without factors compelling students is another issue they find challenging during their first days in col lege. It is a students absolute responsibility to be disciplined to master the essence of proper time management, which is crucial to success in college education. I learnt that responsibility is an invaluable virtue for every college student.

Risk management Assignment Example | Topics and Well Written Essays - 2250 words

Risk management - Assignment ExampleThese argon banks, insurance businesses, mutual funds, securities firms, investiture banks and finance companies. A financial institution collects funds from private as well as public investors to use them in financial assets. Financial institutions satisfy the role of mediators in share markets and debt security markets. Financial activities may include bonds, debentures, stocks, loans, put on the line diversification, insurance, hedging, retirement planning, investment, portfolio management, and many other related functions. Through these functions, funds desexualise transferred to different tiers of economy for positively performing a business function (Babbel & Santomero 1997).When financial companies such as banks and insurance companies sell their products, they cover the risks which could be short-term or long-term risks. There are other companies called Reinsurance companies that sell policies to insurance companies to cover risk facto rs and save from big losses. Generally, reinsurance companies are big players and can bring out insurance risks directly. There is another type captive insurance company that serves the limited aim of financing the risks of a parent company (Wikipedia 2010).Financial activities are risky business. From management perspective, almost financial risks can be such that can be removed by following standard business practices, some risks can be shifted to other participant , and some financial risks must be managed proactively by the institution itself. Financial companies have their own financial risk management systems involving risk management techniques (Babbel & Santomero 1997).Generally, financial institutions, being the principal functionaries, use their own balance sheets to realise a transaction and mitigate the risks involved. Thus, most of the risks are for on-balance-sheet businesses. Financial institutions estimate

Multinational Corporation Assignment Example | Topics and Well Written Essays - 250 words

Multinational Corporation - Assignment ExampleThe touristry sector in projected to increase by 5% annually in the next five years, despite the existing economic and political uphills. It is therefore evident that the tourism sector is in all likelihood to be a major revenue generating business for Guam is the economy and political conditions find an appropriate and long lasting solution.In reinventing itself, Guam has acquired Applebees, a restaurant intended to satisfy the food tastes for the Japanese, Chamorro and Filipino. The restaurant is expected to one of Guams latest to be located in Hawaii. However, the bad news is that, the restaurant is likely to lose out on already established restaurants serving the same array of dishes and a favorite for many tourists. Ruby is among the well established Guams direct competitor. Applebees will have to shift its main focus from tourism and concentrate on building a loyal local guest base. The kind of meals offered in the franchise shou ld focus on offering meals with less than 550 calories, which happens to be the new trend. Another factor is the location of the franchise, most seem to be directly located closer to their competitors. Guam will have to consider placing their restaurants at strategic locations in order to continue attracting customers in the future after they atomic number 18

Marketing Management Assignment Example | Topics and Well Written Essays - 250 words - 2

Marketing Management - Assignment ExampleCoca cola should consider and integrate diverse aspects of demographic environment including changing mixes of age, ethnicity, and variations in educational levels (Martin and John 860).Coca Colas marketing in 2014 requires economic analysis exploring international recession and inflation rates. The contemporary buying power of Coca cola consumers depends on the current earnings, costs, savings, debt, and consumer spending patterns.Coca cola marketers must take keen note of the shortages in raw materials, increase energy costs and pollution levels (Martin and John 863). Pollution levels of the non-biodegradable coca cola bottles and lids may lead to production and sales limiting by the various states and governments and then the marketers must keenly take note about it.The advancement in technology in 2014 directly affects the sales and marketing of Coca-cola. The internet and other forms of broadcast medium media agencies make advertisemen ts easier thereby increasing sales.Marketers of Coca-cola must comply and work within the stipulated laws and regulations regarding business within every country of operation. The various global governments have laws defend coca cola and other companies from unfair competitions in the market.Individuals in various societies have varying views regarding the Coca-cola drink. The marketers must incorporate the community and individual views regarding the drink in order to be successful in the

Alcohol and Substance Abuse in Blacks and Whites Coursework

Alcohol and burden Abuse in Blacks and Whites - Coursework ExampleSubstance disgust and alcoholism have always invited debate on whether these are a medical problem or social problem. These addictions have been associated with serious medical conditions such as infections with HIV, and they have also been associated with social misbehavior. Substance abuse, also known as drug abuse, can be compared to a viral disease that spreads during an epidemic. Substance abuse is the addition of an individual to the consumption of alcohol or other drugs despite having knowledge of problems related to such substances. Substance abuse and alcohol appropriate the individual with a temporary pleasure and gives a feeling of great happiness. Continuous use of such drugs makes the individual tolerant to its effects and may let out unusual withdrawal symptoms that may be detrimental to his/her overall health. The most useful and vibrant section of the society in the age group of 15-40 is wide affec ted by this grave and deadly habit.Types of drugs used by the population in the United States also show ethnographical diversities such as alcohol-in-combination (32.7%), followed by cocaine (17.86%), and marijuana/hashish (14.64%). African-Americans have been found most commonly dosed with cocaine (56.53%), in emergency department cases, followed by alcohol-in-combination (40.21%), and heroine/morphine (23.37%). A specific report of 2000 on emergency department cases of cocaine overdose has revealed 43.39% of African-Americans and 34.2% Caucasians. A pattern of onset of substance use and alcoholism has been reported by many researchers. For example, it has been reported that Caucasians typically begin consumption of tobacco and alcohol at a younger age than African-Americans. Also, African-Americans have been found to develop cocaine and opiate dependence much after developing alcohol dependence, unlike Caucasians. Role of culture in the consumption of alcohol has also been eviden ced in these ethnographic groups. Alcohol consumption in certain cultures is allowed to a moderate extent, however, these groups are, at the same time, under the influence of society, peers, environment etc and deviation from these norms has become a truly common feature. For example, alcohol consumption by Caucasians in comparison to African-Americans in the United States has been found higher and is linked to norms relating to alcohol use.