Management Of Urban Green Spaces Environmental Sciences Essay

The executives Of Urban Green Spaces Environmental Sciences Essay In ongoing decades there has been an expansion in urbanization and endless suburbia, which has brought about a decrease of green spaces, particularly in urban regions. Urban green spaces incorporate parks, play regions, regions explicitly proposed for recreational use, private nurseries, and urban forests. All the more by and large, they are zones of land that comprise of porous surfaces, for example, grass, trees and soil (Dunnett et al 2002). Expanding urbanization contributes towards a corruption of the regular habitat, as advancements are surpassing provincial territories at an inexorably fast rate. Moreover, this will affect environmental change, as less green space builds the impacts of an Earth-wide temperature boost, and other ecological issues, for example, a higher danger of flooding because of absence of green space. This messes social up as less green space makes medical issues. This prompts financial issues, for example, it is costly to recoup from debacles, for example, flooding. In this manner cautious and practical administration of urban green spaces is particularly significant for social, ecological and financial reasons. The point of the accompanying paper is to examine fundamentally the ecological, financial and social parts of overseeing urban green spaces. So as to accomplish this point the article will be part into three primary areas. Segment one will take a gander at the qualities of the ecological issue and who is influenced by them, connecting this into how natural issues make monetary issues. Segment two will see what is and what should be possible to address these issues, for example, new types of green spaces. It will likewise take a gander at the monetary parts of these game-plans and the financial valuation of urban green spaces. It will contend that making a city greener can build its financial exhibition, and lead to manageable monetary development. In any case, the last piece of the article will challenge this, contending making urban green spaces may not be the best answer for financial maintainability. At last, the ends came to are that there should be an all around oversaw parity o f green and manufactured territories in urban communities for supported financial development. Market disappointments in the urban land advertise Today we understand that we should secure systems of open space (Benedict and McMahon 2002:3). As to asset use, showcase powers decide the decisions individuals make. In any case, assets, for example, urban green spaces don't have safely implemented or characterized property rights which cause an absence of business sectors. Hence, ecological assets can't be legitimately exchanged an open market, which prompts externality issues. Along these lines, because of market disappointments the full expenses of urbanization are not spoken to in the private expenses (Panayotou 2000). The structure of the market implies the private expenses of utilizing ecological assets, such green spaces, is zero (Gwartney et al 2000). Along these lines makers have no motivating force to ensure ecological assets (Cropper and Griffiths 1994). To show this issue of natural externalities Pigou (2009) utilized the case of an organization who assembles a manufacturing plant in a local location and along these lines crushes a portion of the comforts of the neighboring destinations. The outcome is that the or ganization sells its items at a lower cost than the full costs felt by the general public. Thus, because of these market disappointments there has been a quick increment of urbanization and endless suburbia without proficient land-use arranging, and preservation of green spaces. Broadly, urban territories comprise of around 14% green space (Comber et al 2008). Be that as it may, the United Nations in 2001 evaluated that in Europe the degree of urbanization will increment to practically 80% by 2015, which will bring about a further loss of urban green spaces (refered to in Tzoulasa et al 2007). Natural pleasantries are typically overlooked by urban organizers, bringing about a contracting of urban green spaces as they have slowly been taken over by urban turn of events (Kong et al 2007). This degree of urban development presents difficulties for handling natural issues, for example, environmental change and biodiversity (Tzoulasa et al 2007). Less green space expands the impacts of a worldwide temperature alteration, which is particularly significant in urban communities where the mean contamination levels are higher. Urbanization replaces green spaces with impermeable assembled surfaces which causes negative natural impacts as green spaces give water capture attempt and penetration, evaporative cooling and concealing capacities (Gill et al 2007). Moreover, urban regions can be up to 7â °c more sultry than the encompassing open country (Hilliam 2010). The centralization of structures and cleared surfaces makes higher temperatures, which is known as the warmth island impact (Dunnett et al 2002). Moreover, assembled situations confine wind stream which thus limits the dispersal of toxins, coming about in considerably higher air-contamination levels (Morancho 2003). It is essential to handle these issues as in 2003, during the European summer heat wave, 35,000 lives were lost (Gill et al 2007). Besides, handling ecological issues in urban territories is progressively significant as in 2001 about eight of each ten individuals in the United Kingdom lived in urban regions (Pointer 2005:46). Thus, a higher populace and an expansion of manufactured surfaces, implies urban regions are the place environmental change effects will be for the most part felt (Gill et al 2007). This likewise has financial effects as an absence of green space can build the expenses of open foundation and administrations, for example, flood control and tempest water the executives (Goode 2006). Moreover, an absence of green spaces was regularly observed to be the principle thought process in individuals leaving the city, as they moved to the urban periphery for increasingly green space (Van-Herzele and Wiedemann 2003). The outcome is financial decrease as individuals move out of urban regions, which makes lower property estimations, drawing in less rich individuals. This makes it difficult to make sure about venture or pull in and hold business in the region. An absence of green space likewise impactsly affects the travel industry as less individuals will need to visit the zone (Crompton 2001). Besides, an absence of green space makes medical problems which are exorbitant for the economy as an unfortunate society builds the expenses of medicinal services to UK citizens (Mell 2008). There is a deficiency of green space for instance; in Greater Manchester the extent of tree spread is genuinely low, with a normal of 12% spread, and 16% in urbanized Greater Manchester (Gill et al 2007). The following piece of the exposition will examine how to handle these ecological and financial issues. Answer for the issue Urban green spaces have numerous advantages which can be isolated into showcase benefits and non-advertise benefits. Non-showcase benefits fall into three classifications: use, alternative and presence esteem. Alternative worth happens when the future advantages are unsure and exhaustion of the asset is irreversible. Presence esteem alludes to the realizing the asset exists, and use esteem is from the immediate utilization of the asset. All out worth is the aggregate of every one of the three. In this way, urban green spaces have presence esteem, and direct use esteem, for example, recreational use. Moreover, urban green spaces make customer excess, as the expense of utilizing urban green spaces is normally free (Goodstein 2010). These advantages feature the need to secure urban green spaces. Besides, the issues examined above further raise the requirement for insurance and allotment of urban green spaces. In 2004-2005 neighborhood experts in the UK spent an expected  £700 million on revamping and keeping up urban green spaces (Comber et al 2008). Moreover, Londons draft Climate Change Adaptation Strategy in 2010 (on the web), suggests that there is a need to build the citys green spaces by making little stops, which will assist with retaining precipitation on wet days and cool the city on hot days (Bulkeley and Betsill 2003). Urban green spaces can likewise assist with lessening contamination and go about as sinks for carbon dioxide which is a significant supporter of an Earth-wide temperature boost (Dunnett et al 2002). In urban communities, gardens and stops retain carbon dioxide (CO2) discharges, which for the most part originate from private vehicles (Morancho 2003). Vegetation lessens air contaminatio n by engrossing toxins noticeable all around, and by catching particulate issue. Henceforth the contamination of a vehicle traveled 60 miles for every day can be counterbalanced by just 20 trees. Green spaces additionally diminish the urban warmth island impact by concealing warmth retaining surfaces and through evapotranspirational (ET) cooling. Proof has demonstrated vegetation can bring down divider surface temperatures by up to 17 °C (McPherson 1994). This will guarantee financial supportability as less cash will be expected to recoup from catastrophic events and environmental change impacts. Subsequently, green spaces are multifunctional, as recovering a recreation center may expand the travel industry and lessen contamination levels (Hilliam 2010, Goode 2006). In a clogged domain, presence of greenery inside private zones will improve air quality. This makes social advantages from direct utilize, for example, entertainment and medical advantages as a higher extent of green space and less air contamination is related with better populace wellbeing (Popham and Mitchel 2007). This outcomes in monetary maintainability as more advantageous networks work longer hours, take less days off and cost less cash in medical advantages (Goode 2006). Flying creature (2004 refered to in Tzoulasa et al 2007) found that on the off chance that individuals live nearer to green space, at that point they are bound to embrace physical movement, which would spare the UKs National Health Service up to  £1.8million per year. Also, idleness in kids regularly brings about inert grown-ups, which costs the economy around  £8.2billion (Tzoulasa et al 2007). Thusly, securing and making green spaces guarantees there is financial maintainability through a more advantage ous society (Amati and Taylor 2010). Urban green spaces can go about as impetuses for more extensive financial advantages, for example, increments in

Bio 202 Endocrine System Labpaq Exp Essays

Bio 202 Endocrine System Labpaq Exp Essays Bio 202 Endocrine System Labpaq Exp Essay Bio 202 Endocrine System Labpaq Exp Essay Segment: Bio 202 labpaq rep 01 lab report: ENDOCRINE SYSTEM You should get all pieces of the inquiry right to get acknowledgment for the inquiry Step 1 (Can be seen on the accompanying slides, either from your lab pack or from the Labpaq site ( labpaq. com/ex-1-endocrine-framework)). Rundown the accompanying:  ·Location in the body of the accompanying structures  ·Slide #/area watched  ·One hormone discharged by each Please give uncommon consideration to properties like shapes, sizes, hues, surfaces, connections among structures, in addition to any intriguing or recognizable highlights. You might need to make drawings of slides with the goal that you would have the option to distinguish this tissue later on. Pituitary organ: it’s a pea measured organ situated at the base of the mind (focus of skull) close to the optic nerves. It secretes different hormones one model is the GH †development hormone. Seen at labpaq site (pituitary Anterior flap) Basophils, Acidophils and Chromophobes where watched. Thyroid organ: is a butterfly molded organ, situated before the trachea , emitting hormones T3 triiodothyronine and T4 thyroxine. Seen at the labpaq site and noted in the slide the thyroid follicles, colloid, and basic cuboidal epithelium and C cells. Parathyroid organ: is situated behind the thyroid. It secretes parathyroid hormones PTH that directs calcium and phosphate. Seen at labpaq site Chief cells and oxyphil cells were noted. Thymus organ: it lies under the sternum or more the trachea in the mediastinum it secretes additionally thymosin. Labpaq site. Noticed the medulla, cortex, and Hassall’s corpuscles from newborn child thymus. Adrenal organ: Located on the highest point of the kidneys, it secretes epinephrine slides saw at labpaq site it was noted connective in the container and close to it the adrenal cortex, adrenal medulla and cells and veins. Stage 2: Abbreviations- ·Give the complete name of these hormone shortenings  ·Name the organ that secretes it. 1. ADH Antidiuretic hormone/vasopressin if excessively little of that hormone it causes diabetis insipidus discharged by the Pituitary. 2. FSH Follicle animating hormone, produce sperm for guys and ovulation in females emitted by the pituitary organ. . LH Luteinizing Hormone , manages testosterone and estrogen levels , discharged by the pituitary. 4. NE norepinephrine work as both hormone and synapse emitted by the adrenal medulla in the adrenal organ . 5. TSH Thyroid stimulanting hormone, invigorates thyroid organ , discharged by the pituitary organ. Stage 3: Answer the accompanying inquiries (1 point each): Figure 1. 1. The pancreatic structures fe atured in blue in Figure 1 discharge the entirety of the accompanying EXCEPT: C a. Insulin b. Glycogen c. Pancreatic Polypeptide X d. Glucagon 2. Name the 3 cell types numbered in Figure 2 and name the significant capacity of each. Figure 2. 3-In your own words, depict the clinical contrasts among hypothyroidism and hyperthyroidism. Hypothyroidism essentially implies that isn't sufficient thyroid hormones in the body while hyperthyroidism implies that is a lot of thyroid hormones in the body. In the two cases it causes an unbalance of hormones for legitimate homeostasis. 4. Rundown three physiological impacts of calcitonin. Animates bone statement in kids while smother bone resorption by restraining osteoclasts. Controls arrival of calcium and phosphorus in the circulation system Also contradicts impacts of the PTH on Ca2 levels 5. What job does parathyroid hormone play if there are low calcium levels? It will bring the Calcium level up in the blood by animating bone resorption while restraining bone statement. 6. Is the thymus increasingly effective in more youthful or more established populaces? What is the ramifications of this? The thymus organ plays a gap in 3 frameworks: endocrine, lymphatic and insusceptible, it develops on us until when we are around 6 years of age and afterward it begins contracting. So indeed, it is more productive in more youthful individuals than in elderly folks individuals, the ramifications of this is as we age and it recoils it likewise turns out to be progressively greasy and less granular losing a large portion of its capacity, it additionally contains lymphocytes and thymosin hormones, when the thymus contract and lose its capacity to help the invulnerable framework we become ill, lymphocytes are decreased, so our reaction against antigens is exceptionally powerless. 7. How is the adrenal medulla integrated with the â€Å"fight or flight† reaction? Since it additionally assumes a job as a ganglion in the thoughtful sensory system, which is the battle to flight framework, the SNS discharges NE/adrenaline that kicks in when we are in risky or extremely unpleasant circumstances 8. In your own words, what are useful contrasts among glucocorticoids and mineralocorticoids? They are the two corticosteroids , however the mineralocorticoids is liable for regulanting the electrolytes balance in the body while the glucocorticoids manages the digestion of glucose and carbs , lipids etc†¦ 9. What are the contrasts between the endocrine and exocrine elements of the pancreas? Exo â€Å"outside† end â€Å"within† fundamentally implies that the exocrine will emit stomach related catalysts into the digestion tracts while the endocrine part will discharge insulin into the circulation system 10. What are the physiological impacts of testosterone, estrogen, and progesterone? Sex steroids, the adrenal organs produce testosterone, progesterone and estrogens in the two men and lady. Testosterone it has anabolic and androgenic impacts, it builds the development of muscle and bones, and the development of sex organs ( particularly in men) keeps up the sexual want in both , men and lady; anyway ladies have somewhat less than men. Progesterone helps in lady ovulation and it decrease when in menopause, it additionally advances prosperity sensation, for example, supporting in rest has a quieting impact and helps in fat digestion, animate new bone development, reestablish O2 level in cells, reestablish drive for the two men and lady. Estrogen: there are 3 unique hormones in this class: estrone, estradiol and estriol. They influence the state of mind on the two men and lady by expanding serotonin. It additionally builds muscle to fat ratio, makes progesterone receptors, increment blood attire, decrease the drive, and lessen O2 levels in cell etc†¦

Holmstrom, et al.

Holmstrom, et al. On Friday, I attended a Undergraduate Economics Association(UEA)-sponsored lunch with Professor Bengt Holmstrom, the head of the MIT Economics Department. Not too shabby. Professor Holmstrom spoke about different routes to take in life, and how we should do things that we like, not necessarily things that we are expected to do, etc. and then when he spoke about research he said, The one thing all the sciences have in common is that there are still no answers to the most basic questions. Physics, biology, economics they all wonder the same things they wondered 200 years ago. Heh. While googling Holmstrom for this entry, I found this juicy bit of information: Hes on the Board of Directors for Nokia! Nice. Professor Holmstroms economic research focuses on incentives and the organization of firms, inspired by his work straight out of undergrad when he was in Finland. Anyway, his term as department head ends this summer, when he will be replaced by Professor James Poterba, pictured below: You may think its repetitive for me to post two pictures from C-SPAN (see Spam?) but you are so wrong. Poterba serves on the bipartisan Presidents Advisory Panel on Federal Tax Reform. He is married to the economist Nancy Rose, who is my 14.20: Industrial Organization professor. Their children will probably grow up to run the world.

The Need for Social Competence in Academic Success

Numerous studies support the conclusion that social competence is essential to academic success. A child who is socially competent has the ability to analyze and reflect on his/her own activities and interactions and those of others in a social setting. Children begin to demonstrate insights into others behavior around the age of two. Between the ages of four and five, children understand that mental states are influenced by actions and events, although their explanations for mental states usually focus on actions. As a child matures, he is able to view interactions through a landscape of consciousness (Bruner, 1986, in Porath, 2009), in which actions can be explained in terms of mental states such as thoughts, feelings and judgments. Porath (2009) studied the movement from landscape of action to landscape of consciousness to determine whether children could be taught to understand others actions in social settings. The researcher read selected stories to children, including Kevin He nkes Chrysanthemum, Rosemary Wells Yoko, and Leo Leonnis Swimmy. Each of the central characters had a problem to overcome that required effective interaction with peers. Children were encouraged to discuss the actions and feelings of the characters. Following the learning component of the experiment, children were asked to tell their own stories about a birthday party. Porath found the children included more detail about feelings than they had in stories told prior to the research. SheShow MoreRelatedThere Are Four Primary Discipline Topics Mentioned Above1244 Words   |  5 Pagesthe literature for this research, which are the analysis of the primary conceptual framework for this investigation. The social model for Cultural Competence and Critical Race Theory (CRT), are the highlights of the dimensions that will influence the research through this exploratory participatory approach. 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The general belief suggested activities is that preparing teachers should strive to development competence and confidence. According to (Ingersoll 2003) to be am effect educator it requires educator to develop their own level of competence and skills . Educators are encouraged to explore different ways and strategies in which they impure these activities and techniques to produce the greatest outcome. This article alsoRead MoreDeveloping Strong Academic Study Skills926 Words   |  4 PagesDeveloping strong academic study skills in Higher Education is arguably the most important area of learning and development a student can cultivate, in order to achieve academic success. The skills that are acquired, the learning techniques that a student refines and life learning experiences are all going to develop into long-term career prospects and future career enhancement. Some of the key areas for development and discussion in this essay will include note taking/essay writing, critical thinking

The Sarbanes Oxley ( Sox ) Essay - 2099 Words

In 2002, the U.S. Congress passed an act called the Sarbanes-Oxley (SOX) Act in order to protect people from possibly engaging in fraudulent accounting activities committed by public corporations. It is a reform that requires corporations to produce better financial documents in order to stop any future accounting fraud and contains provisions for companies to follow to prevent any corrupt behavior. SOX was created in response to major accounting scandals committed by corporations such as Enron. Enron Corporation was an American energy trading company who committed the largest audit fraud alongside Arthur Andersen and filed for one of the largest bankruptcies in history in 2001 after producing false numbers and committing fraud for years (â€Å"Enron’s Questionable Transactions† page 93). Enron failed to run an ethical business in multiple aspects. The executives of the company abused their powers by having board members not properly oversee its employees. Enron committed accounting malpractice by producing false financial reports to hide the debt from failed projects and deals. Using a mark-to-market accounting method, Enron would create assets and claim the projected profit for the books immediately even if the company had not made any profit yet. In order to hide its failures, rather than reporting their loss, they would transfer the loss to an off-the-books account, ultimately leading the loss to go unreported. Along with Enron hiding losses and creating f alse profit for theShow MoreRelatedThe Sarbanes Oxley Act ( Sox )1728 Words   |  7 Pagesaccounting scandals that led to the passing of Sarbanes-Oxley Act, which introduced the most comprehensive set of new business regulations since the 1930’s. The Sarbanes-Oxley Act (SOX) is an act that was passed by United States Congress in 2002. This act safeguarded investors from the likelihood of fraudulent accounting practices of publicly traded organizations by authorizing strict reforms to advance financial disclosures and prevent accounting frauds. With SOX being an extremely important piece ofRead MoreThe Sarbanes Oxley Act ( Sox )1604 Words   |  7 PagesThus, to respond to the public pressure over acts of corporate offense, the Sarbanes-Oxley Act (SOX) was enacted in 2002. SOX proposed major changes to the regulation of corporate governance and financial reporting by improving the accuracy and reliability of company disclosure. This essay will explain the effects of SOX on the financial statement fraud in an organization. Situation Prior to the legislation of Sarbanes-Oxley Act, the regulations of financial statement were much more lax than currentRead MoreThe Sarbanes Oxley Act ( Sox )943 Words   |  4 PagesThe Sarbanes-Oxley Act (SOX) was passed by Congress in 2002, and is administered by the SEC. 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The Sarbanes-Oxley Act (SOX), named after U.S. Senator Paul Sarbanes and U.S. Representative Michael G. Oxley, which contains eleven sections, mandated strict reforms to improve financial disclosures and prevent accounting fraud. The eleven sections of the bill cover responsibilities of a public corporation’sRead MoreThe Sarbanes Oxley Act ( Sox )955 Words   |  4 PagesErnestas Zarskis BUS 5644 International Accounting and Reporting Paper #2 Dr. LuAnn Bean 1. Based on the video Bigger Than Enron, discuss at least five features of the Sarbanes-Oxley Act (SOX) that are the result of events related to corporate fraud. Under Section 302 signing officer should be familiar with the report and are responsible for internal controls and have evaluated these internal controls within the previous ninety days and have reported on their findings. 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Learning Styles Personality Types Free Essays

Teamwork: Balancing Learning Styles and Personality Types R. Haynes GEN200 October 7, 2010 Abstract Three different learning styles and personality types were assessed to identify a strategy for the three to collaborate and communicate effectively in a team-setting. The use of the Myers-Briggs personality type indicator and Howard Gardner’s theory of Multiple Intelligences determined the different personality types and learning styles to study. We will write a custom essay sample on Learning Styles Personality Types or any similar topic only for you Order Now Every personality type and learning style offers skills and abilities beneficial to teamwork. Students and employees benefit from knowing their personality type and learning style. It allows them to determine how they will best contribute to a team. Teamwork: Balancing Learning Styles and Personality Types Even though undefined, knowing one’s learning style and personality type allows one to determine their skills and abilities to excel. The Myers-Briggs personality type indicator and Howard Gardner’s theory of Multiple Intelligences was used to assess different personality types and learning styles. These assessments are used by schools as well as employers; the results of these assessments bring self-awareness allowing one to determine how one works individually and what one has to offer to a team. Teamwork is a part of everyday life; whether one is a student or an employee. As a student to know one’s learning style or personality type helps one discover the best way to study and retain information. It also allows one to assess how well one can contribute to and collaborate in a group project. As an employee, one works with a team daily therefore knowing the way one learns or one’s personality type allows them to â€Å"pinpoint your own strengths and weaknesses and let your teammates know where you can excel† (Wee ; Morse, 2007, para. 8), which makes delegating tasks and roles easier. In either setting, one can play up their strengths, build weaknesses, and focus their career to their skills and abilities. One’s learning style is â€Å"your mind’s particular way of taking in and processing information† (Carter, Bishop, ; Kravits, 2007, p. 38). Verbal-linguistic, interpersonal, and visual-spatial are just three of many learning styles one may fall into. A verbal-linguistic learner uses language to learn and can listen, memorize, and speak well. An interpersonal learner relates to others and considers the perspective of others. They learn best in group discussions or group activities. A visual-spatial learner is capable of perceiving and creating images. They use charts, diagrams, or graphs to learn effectively. For these three learners to work effectively together consider developing study groups in which each learner teaches the information to the group. In the study group include graphs or PowerPoint presentations for visual-spatial learners, group discussion for interpersonal learners, and outlines of the presentation for verbal-linguistic learners. Including different techniques will help each learner to perfect strengths and build weaknesses. An individual’s personality characteristics identify how one learns, thinks, reacts to others, and retains information. The three personality types that were assed were an Organizer, Adventurer, and a Giver. An Organizer is responsible, disciplined, and loyal. They work well in structured environments. An Adventurer is courageous, flexible, open-minded, and hands-on. A Giver is adaptable, honest, has open communication with others, and promotes potential in others. For these three personality types to collaborate together, the Organizer should create a schedule of tasks. The Giver and Organizer should request feedback to ensure all tasks are being met and each group member is equally participating. They should develop a game or use music to help memorize material or to present material for the Giver and Adventurer. All three personality types would enjoy working in a group with open communication. In a group, they can present new ideas to each other and establish those that work best to achieve their goal. In conclusion, although undefined, knowing one’s learning style and personality type allows one to determine their skills and abilities to excel for two main reasons. First, one will be aware of what areas are their strongest and weakest. Most important, one will be aware of how one works individually and what one has to offer to a team. Personality types were assessed using the Myers-Briggs personality indicator and learning styles were assessed using Howard Gardner’s theory of Multiple Intelligences, which is used by schools as well as employers. These assessments prepare one for collaborating and communicating in a team either at school or in a work environment. References Carter, C. , Bishop, J. , Kravits, S. (2007). Keys to College Studying: Become An Active Thinker (2nd ed. ). Upper Saddle River, NJ: Prentice Hall, Inc. A Pearson Education Company. Wee, J. , Morse, O. (2007, Aug). Juggling People-Secrets for Successful Teams. Cost Engineering, 49(8), 38. How to cite Learning Styles Personality Types, Essays

Motivations In Advertising free essay sample

For every question they asked they would demonstrate a stereotype. They do this for two more questions then they asked the older teens. Each one of them word run normally not as a stereotype but as themselves. When they asked a young man if he just insulted his sister he said no then he said yes he put his head down any said my intention was not to hurt my sister. He put his head down any said my intention was not to hurt my sister.The message at the end Of the commercial was always be yourself dont let others put you down and take pride in who you are. My thoughts and theories on this commercial I believe this to motivate the younger generation to be themselves and not what others portray them as. Feel the always commercial is driving the younger generation and trying to motivate them to be something more and think positively and dont let others bring you down. We will write a custom essay sample on Motivations In Advertising or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This commercial is also evolutionary because in time girls were portrayed to not being able to run or throw a ball or do things that men could do and through time girls have been wowing everybody that they can do what men can do and that we as women are equal. So with this always commercial it is telling girls its okay to be you and dont be a stereotype. Be who you want to be and do what you want. Do not let others control your future or control who you are. This commercial was powerful, heartfelt and motivational. There is a whole line of these commercials on TV and each one is as motivational as this one was.

What is a Superhero free essay sample

As a child my favorite superhero was Superman. I read the comics, awed at Christopher Reeve and even tried flying off my bed a couple of times. Clark Kent was the man, our only hope for when some alien robot spaceship would attack the weak race of humanity. You just don’t mess with the man who can dodge bullets! I maintained my firm belief that Superman was unbeatable until about seventh grade, my first year of junior high. I met my future best friend, Courtney, who I immediately clashed with at the lunch table. The first day a heated superhero debate ensued. She started with a simple off-hand comment, â€Å"Batman would win in any situation, and he doesn’t need superpowers to kick butt.† I laughed and retorted, â€Å"Well until you put him against superman.† And than it started, Courtney was pulling for Batman with her no-superpowers-equals-better argument; I fighting for Superman like Courtney was that alien robot spaceship that needed to be destroyed. We will write a custom essay sample on What is a Superhero? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It ended in a draw, with the terms that it would remain something of which we do not speak. Years passed, neither of us speaking of the dilemma. As the new Superman and Batman movies came out we had an unspoken agreement that we wouldn’t see them together. We grew closer as friends, even getting jobs together at McDonalds; a dirty job neither of us wanted to go into alone. But with our oldest manager being twenty seven, it was an interesting place to work. I was dubbed the name â€Å"Pantsmonster†, its roots being my last name and their supposed resemblance. We both came to realize how hard the work was but how easy it was to make friends.We all appreciated the work we did and had a blast doing it. When someone did an amazing job they were recognized for it and given the deserved respect. Though we worked our hardest and made everlasting friendships, there were still obstacles to overcome. The most memorable of these being a week long promotion we were running: double cheeseburgers for one dollar. Every day of this sale I was assigned the grilling job of meat and chicken. Though it seemed the lines were endless and the number of double cheeseburgers sold multiplied by the minute, I managed to keep my food levels bountiful; a feat that seemed near impossible. While doing this I also made sure my grill team stayed hydrated, constantly fetching drinks for the thirsty. From this day forward I was known as the Majestic Pantsmonster, master of the grills, beacon of light to the thirsty. To them I was a regular superhero, whose epic battle was the week long double cheeseburger fiasco. It dawned on me that to be considered a great superhero, superpowers are not required. You just need a body of people in need who are looking for someone to pull them through the hardest of times. Like Batman was to the people of Gotham. And though to this day I won’t admit it to Courtney, Batman will always be the greatest superhero in my book. His ability to fight crime and win while being powerless is truly iconic and inspiring. While he may just be a comic book character, his message to fight for what you believe in, even if you are just an everyday person, echoes in the extraordinary actions of ordinary people. As Batman waits for his next challenge, I await mine; whether it is next week at work or further into my future. I anticipate the obstacles that lie ahead, ready to leave my childish love of Superman behind.

Rome, NY

Rome, NY will always have a special place in my heart. Even though I was only there for 3 days, it was 3 days that I will always remember. During that time I experienced a wide variety of things and was exposed to a wide variety of people and influences. Rome, NY was a completely different then any other place on earth for those 3 days. Once you walked though the main gates to the Griffis Air Force Base it was like there were no laws and everything that was socially accepted were no longer the norm. Public nudity was not frowned upon, but it was cheered for, people did not have to hide drug use, for where ever you looked there was someone using, selling or distributing drugs for free and amongst all of this there is the sound of live performances by some of todays most well known musical acts, such as The Red Hot Chilli Peppers, The Offspring, Dave Matthews Band and even some acts to pass the generations like Willie Nelson and Elvis Costello. Upon reaching the complex you cannot miss the 10 high wall, painted into a giant mural surrounding the entire grounds. The mural portrays everything in our generation from the Coco Cola Polar Bear to Austin Powers. And from generations past things as The Whos Tommy and performers at the original Woodstock in 1969 like Crosby, Stills Nash and Young. As you walked though the main gates of complex the first thing you saw was a line of Porto potties over a mile long. Then as you walked past there you would come too the main camping area. This area was a wide open area full of freshly cut green grass with trees growing sporadically around in the area many times that of a regulation football field. Which would soon be nothing more then a giant sea of every color, shape and size of tent that you can imagine. And surrounding each tent was either some type of flag or descriptive emblem to allow you to find your tent later. Aft

Granpa's Gift To Me Essay Example | Topics and Well Written Essays - 500 words

Granpa's Gift To Me - Essay Example My grandpa presented me a beautiful wristwatch on my 10th birthday. When he presented me the watch, he also reminded me that I should not forget to use it properly. Grandpa showed me the stopwatch function of that golden electric watch and insisted me to arrange my actions after setting timer. Analyzing all the incidents occurred in my life after receiving the gift; I can certainly say that the gift helped me to increase my concentration, discipline and above all my confidence level. Therefore, I can say that a good gift can definitely change one’s life. I never thought or heard in my life that a gift helps one to increase one’s concentration. Grandpa clearly showed me how such a gift will increase one’s concentration. Grandpa told me that time is so precious that we should not waste even a minute in our life. He showed me the way of saving time with a small and interesting example. When we started having soup after setting the stopwatch, I could finish the soup ten seconds before him. Grandpa encouraged me by telling that I saved ten seconds which will be really useful for me at a later time. After this incident I began to observe things very minutely and gradually felt the level of my concentration increasing. Another good quality that the gift brought to my life is discipline. Though I was not too lazy, I would very often violate some of the rules and regulations of my school. Majority of these violations were not deliberate and the prominent among them was going late to school. I would often reach school late and miss the first hour of the study, just for being late to some minutes. When started scheduling my time, that is, began to save time, to my wonder I could reach school too early and it opened me the new realm of knowledge. I realized that I was wasting my valuable time on trifles and that is why I cannot complete assignments and homework’s in time. Realizing this fact I rearranged my

What Is Critical Literacy Essay Example | Topics and Well Written Essays - 1000 words

What Is Critical Literacy - Essay Example Critical literacy is important as it moves readers beyond traditional view point about reading literature for the sake of reading the words but also to read the world. Coming up with questions about people whose voices have been represented or missing in the text, who gains or losses because of reading the text, assists the reader comprehend the text’s objectives and protect readers from being manipulated by the text itself (Joseph, 1985). Critical literacy support readers to analyze texts actively and offer strategies for uncovering underlying information. There are many different perspectives about critical literacy which have produced various pedagogical approaches about learning and teaching. All these approaches have a common basic ground that literacy needs literate users of texts to implement a critical questioning approach (Edward, 2006). Proponents of critical literacy suggest that the practice is not just a way of achieving literacy by improving one’s ability to decode texts but is the ability to have a dialogue with others about the various meanings information might have and taking through a potentially critical learner how to think flexibly. Literacy development has encouraged students to interrogate issues of power, for example the disparities in a social context for instance socio-economic status, gender, sexual orientation, class, race etc. Students have become critically literate because they have the ability to critique messages that are in the texts that they read. Fundamentally, instructors who use critical pedagogy show how to examine the language and how it plays a role in the social construction. This therefore implies that critically literate students evaluate ongoing development, the role they play on the earth and how experiences make sense to them. There are many ways of involving students t o become critical members

Properties of Dental Plaque Biofilm

Properties of Dental Plaque Biofilm The dental plaque is a complex, metabolically interconnected, highly organized microbial ecosystem. Dental plaque has an open structure due to the presence of channels and voids. It provides Protection from host defenses, desiccation etc. by production of extracellular polymers to form a functional matrix.1 Dental plaque is a microbial biofilm. Biofilms are defined as â€Å"matrix–enclosed bacterial population’s adherent to each other and/or to surface or interfaces†.2Biofilms are surface-associated communities of microorganisms embedded in an extracellular polymeric substance, which upon contact with the host may affect tissue haemostasis and result in disease.3 Periodontitis and caries are infectious diseases of the oral cavity in which oral biofilms play a causative role. The presence of micro-organisms in the oral cavity and their virulence decide the occurrence of a particular disease.4 The three main hypothesis that explain the disease occurrence in oral cavity Specific plaque hypothesis(Loesche 1976): In contrast to the above, this suggests the importance of individual bacterial species within dental plaque as causative of disease5 Non-specific plaque hypothesis (Theilade E 1986): The bacterial dental plaque that accumulates around teeth is a relatively homogenous mass that causes periodontal disease when it accumulates to the point of over whelming the hosts defense mechanism.6 Ecologic plaque hypothesis (PD Marsh 1989): Based on the theory that unique local environment influences the composition of oral micro flora and any disturbance in this balance may lead to increase in pathogenic micro flora over harmless normal oral micro flora.7 Chronic periodontitis is the most common form of periodontitis causing bone loss and attachment loss. This disease has a slow progression and is more prevalent in adults.8,9 Calculus and bacterial plaque are among the etiologic factors; thus, treatment is mainly comprised of removal of supra- and sub-gingival calculus to reduce bacterial content. However, despite this treatment, progressive attachment loss continues in some patients indicating that mechanical treatment is not successful in reducing some periodontal pathogens. Therefore, antibiotic therapy is recommended to reduce the number of these resistant pathogens.8,10 Factors that may contribute to the higher drug resistance in microbial biofilms include Altered metabolism Extracellular polymeric substance Proteomic regulation Genomic regulation Persister cells Stress response Periodontal disease is one of the most common microbial infections in adults. It is an inflammatory disease of bacterial origin that affects the tooth-supporting tissues. There are two major types of periodontal disease: gingivitis and periodontitis. Gingivitis involves a limited inflammation of the unattached gingiva, and is a relatively common and reversible condition. In contrast, periodontitis is characterized by general inflammation of the periodontal tissues, which leads to the apical migration of the junctional epithelium along the root surface and progressive destruction of the periodontal ligament and the alveolar bone (11). Periodontitis progresses in cyclical phases of exacerbation, remission and latency, a phenomenon that is closely linked to the effectiveness of the host immune response. Experts now distinguish among generalized and localized chronic periodontitis, generalized and localized aggressive periodontitis (AP), periodontitis associated with systemic diseases, periodontitis associated with endodontic lesions and necrotizing ulcerative periodontitis (12). Of these, chronic periodontitis is the most frequently encountered in the adult population. In addition, certain conditions may be predisposing or aggravating factors for periodontitis, including accumulation of subgingival plaque, smoking and conditions associated with some immune disorder (e.g., diabetes mellitus, AIDS) (13). More than 500 microbial species have been identified in subgingival plaque, which can thus be considered to represent a complex ecological niche (14). Under the influence of local and systemic factors, some of these bacterial species in the subgingival dental biofilm constitute the primary etiologic agents of periodontal disease. Among these species, the most important are Aggregatiba cter actinomycetemcomitans (A.a.), Porphyromonas gingivalis (P.g.), Tannerella forsythia (T.f.), Treponema denticola (T.d.), Fusobacterium nucleatum (F.n.), Prevotella intermedia (P.i.), Campylobacter rectus (C.r.), and Eikenella corrodens (E.c.) (15,16). Although A. actinomycetemcomitans is associated with localized aggressive periodontitis, P. gingivalis is considered the major etiologic agent of chronic periodontitis (15,17). Although the presence of periodontal pathogens is essential for the onset of periodontitis, these organisms are not sufficient for the disease to progress. In fact, the host immune response modulates progression of the disease toward destruction or healing (18). However, overproduction of certain mediators, such as interleukin-1ÃŽ ², tumor necrosis factor alpha and prostaglandins, lead to the chronic, persistent inflammation which is in the origin of tissue destruction (19,20). In fact, these mediators can activate one or more tissue degradation factors, not ably matrix metalloproteinases, plasminogen and polymorphonuclear serine proteases, which cause bone resorption (21,22). Mechanical debridement of the dental biofilm and elimination of local irritating factors are the basis of initial periodontal therapies. Longitudinal studies have demonstrated the effectiveness of this approach, which is based on scaling and root planing, reinforcement of the patient oral hygiene practices and regular follow-up to eliminate new deposits (23,24). The effectiveness of this treatment is reflected by the disappearance of clinical symptoms, reduction or elimination of periodontal pathogens and regeneration of beneficial bacterial flora. Not all patients or all sites respond uniformly and favorably to conventional mechanical therapy. Given the infectious nature of periodontal disease and the limited results that can be achieved with conventional mechanical therapies, the use of antibiotics is warranted for certain forms of periodontitis. RATIONALE FOR THE USE OF ANTIBIOTICS The academic argument over the importance of a specific or non-specific bacterial etiology for periodontal diseases may never be totally resolved. However, there is little doubt that certain specific organisms are closely associated with some forms of periodontal disease (6). Unlike the majority of general infections, all the suspected periodontal pathogens are indigenous to the oral flora (25,26). Consequently, the long-term and total elimination of these organisms with antibiotics will be very difficult to achieve as immediate repopulation with the indigenous bacteria will occur when the therapy is completed (27). Nevertheless, in certain forms of periodontitis the loss of connective tissue attachment is rapid. Extremely virulent, gram negative organisms populate the deep pockets, and bacteria can actually invade the connective tissue (28,29). Under these circumstances, antibiotics provide a useful adjunct to root planing, which by itself may not remove all subgingival deposits an d certainly would not affect any invading organisms that had already penetrated the soft tissue. Ideal properties of antibiotic Unique target Narrow spectrum-kills only selective pathogen, not normal microbiota High therapeutic index-ratio of toxic level to therapeutic level No/fewer reactions Various routes of administration- IV, IM, oral Good pharmacokinetics, pharmacodynamics properties E.g. good absorption, good distribution to the site of infection No resistance/ slower emergence of resistance Common antibiotics for periodontitis Antibiotic Dosage Metronidazole 500 mg/t.i.d/8 days Clindamycin 300 mg//t.i.d./8 days Doxycycline/Minocycline 100-200 mg/q.d./21 days Ciprofloxacin 500 mg/b.i.d/8 days Azithromycin 500 mg/q.d./4-7 days Metronidazole+ amoxicillin 250 mg/t.i.d./8 days (each drug) Metronidazole+ ciprofloxacin 500/b.i.d./8 days (each drug) Antibiotics are classified based on their mechanism of action, as follows:31 Agents that inhibit synthesis of bacterial cell walls (e.g. penicillins and cephalosporins); Agents that interfere with the cell membrane of the microorganism, affecting permeability ( e.g. some antifungal agents); Agents that inhibit protein synthesis by affecting the function of 30S or 50S ribosomal subunits (e.g. tetracyclines, macrolides and clindamycin); Agents that block important metabolic steps of the microorganisms (e.g. sulfonamides and  trimethoprim); Agents that interfere with nucleic acid synthesis (e.g. metronidazole and quinolones). CHOICE OF SYSTEMIC ANTIBIOTIC – WHICH ANTIBIOTIC IS THE BEST TO USE? Therapeutic success of an antimicrobial depends on the activity of the antimicrobial agent against the infecting organisms. Periodontitis is a mixed microbial infection making the choice of antibiotic regimen difficult. Certain antibiotics target specific parts of the subgingival biofilm. For example, metronidazole targets the gram-negative strict anaerobes from the red and orange Socransky complexes 40,41 such as Fusobacterium nucleatum, Tanerella forsythia, Porphyromonas gingivalis and Treponema denticola, while members of the genera Actinomyces, Streptococcus and Capnocytophaga are minimally affected by metronidazole. Metronidazole also has a limited effect on the species Aggregatibacter actinomycetemcomitans, which is a facultative anaerobe rather than a strict anaerobe. Amoxicillin has a broader spectrum lowering counts of gram negative anaerobes as well as decreasing the counts and proportions of Actinomyces species during and after antibiotic therapy.40,42 Micro-organisms can be intrinsically resistant to antimicrobials or can develop acquired resistance by emergence of resistant strains of bacteria that would otherwise be considered to be sensitive to the antimicrobial. The literature reports a wide range of antibiotics used in conjunction with non-surgical and surgical mechanical debridement for the treatment of both chronic and aggressive periodontitis. The most commonly used antibiotics include tetracyclines, penicillins (amoxicillin), metronidazole, macrolides (spiramycin, erythromycin, azithromycin), clindamycin and ciprofloxacin. The most common combination antibiotic regimen reported is metronidazole and amoxicillin combined. What is the ideal duration, dosage and timing of the antibiotic? The dosage and duration of the antibiotic prescribed also varies widely among studies and there is no consensus on the ideal regimen. In principle it is important to prescribe an antibiotic in sufficient dose for adequate duration. Another important clinical question is when to start the antibiotics in relation to the mechanical phase of treatment. Indirect evidence suggests that antibiotic intake should start on the day of debridement completion and debridement should be completed within a short period of time ( How critical is patient compliance when using adjunctive antibiotics? The issue of patient compliance has been infrequently addressed in publications evaluating the effects of systemic antibiotics. Some studies have shown that as little as 20 per cent of patients comply with antibiotic regimens prescribed.40,44 One advantage of the antibiotic azithromycin may be that due to its pharmacologic properties and long half life, only one tablet (500 mg) per day during three consecutive days is required as opposed to one tablet three times a day for seven days with other antibiotic regimens.40,45 Compliance in terms of oral hygiene and maintenance care should also be addressed. It should be recognized that in studies where beneficial results following adjunctive antibiotics were reported, patients had received maintenance care and had good plaque control. If a patient was non-compliant with oral hygiene measures and maintenance protocols, then a favourable treatment outcome following adjunctive antibiotics was unlikely. Prescription of antibiotics is no substi tute for adequate debridement, good oral hygiene and regular maintenance care. What are the common side effects following systemic antibiotics? Within the literature there is a general lack of reporting on the presence or absence of adverse events following the adjunctive use of systemic antibiotics. Most adverse effects, which have been reported, are minor and related to gastrointestinal problems such as diarrhoea and nausea. However, serious adverse events such as allergic and anaphlyactic reaction and pseudomembranous colitis, may occur and patients should be informed of the potential for adverse events both minor and major when prescribing systemic antibiotics. Anaphylactic responses to penicillin occur approximately once every 10 000 courses administered, with 10 per cent of these being fatal.40,46 The use of antibiotics should be carefully considered choosing agents that maximize antimicrobial activity and minimize potential drug interactions and adverse reactions. A thorough medical history should be taken prior to antibiotic prescription. An increase in microbial resistance following the use of systemic antibiotics h as been evaluated in few studies. Feres et al.47 identified antibiotic-resistant species in subgingival plaque and saliva samples from chronic periodontitis patients treated by scaling and root planing followed by orally administered amoxicillin or metronidazole. There was an increase in the percentage of resistant subgingival species following antibiotic administration. However, levels returned to baseline after a relatively short period of time (90 days). In Spain, where systemic antibiotics are readily available over the counter without prescription and widely used in the general population, it has been shown that there was an increase in the microbial resistance patterns of oral bacteria to commonly prescribed antibiotics compared to the Netherlands where antibiotics use is more restricted.48 This underlines the importance of development of microbial resistance to antibiotics and the importance of responsible use to prevent the global spread of resistant strains of bacteria. CONTRAINDICATIONS AND UNWANTED EFFECTS Antibiotics are amongst the most widely prescribed pharmaceutical agents in modern medicine. Although only a small number of these drugs have been used in the treatment of periodontal diseases, it is essential that the main contraindications for their use and their possible unwanted effects are known to the periodontist. Generally, the contraindications for use are related to the impaired metabolism and excretion of the drugs. Consequently, disease or impaired function of the hepatic or renal tracts should warrant caution in prescribing systemic antibiotics. When penicillins are prescribed it is vitally important to determine whether or not there is a history of hypersensitivity to the drug. The unwanted effects of penicillin are often mild and characterized by rashes, urticaria, joint pains, and dermatitis, although severe anaphylactic reactions have been reported and can be fatal. David herrera 43 concluded in his systematic review that If systemic antimicrobials are indicated as part of periodontal therapy, they should be adjunctive to mechanical debridement. Lack of data prevents us from making any conclusion regarding the preferred type of adjunctive debridement (non-surgical versus surgical). Furthermore, there is not enough evidence to support the use of adjunctive systemic antimicrobials with periodontal surgery. There is no direct evidence to recommend a specific protocol for the use of adjunctive systemic antimicrobials with non-surgical mechanical debridement. However, indirect evidence suggests that antibiotic intake should start on the day of debridement completion; debridement should be completed within a short time (preferably Antimicrobial resistance in biofilms Antimicrobial resistance can be classified into 3 groups: intrinsic, mutational and acquired resistance.31-33 Intrinsic resistance refers to an inherent resistance to an antibiotic that is a naturally occurring feature of the microorganism. Mutational resistance occurs due to a spontaneous chromosomal mutation that produces a genetically-altered bacterial population that is resistant to the drug. Mutations resulting from the change of a single nucleotide base can result in resistance, as has been well documented for aminoglycosides and for rifampin.31,32 Finally, acquired resistance refers to the horizontal acquisition from another microorganism of a genetic element that encodes antibiotic resistance. This process can occur by transduction, transformation or conjugation. Transduction is a process by which exogenous DNA is transferred from one bacterium to another by the intervention of a bacteriophage, while transformation is the process by which bacteria acquire segments of DNA that are free in the environment. In conjugation the passage of genetic material occurs by direct cell-to-cell contact, through a sex pilus or bridge. This is the most common mechanism of transferring antibiotic resistance genes. 31-33 In general, bacteria use 3 main strategies to become resistant to different antibiotics: (a) preventing the drug from reaching its target 34,35 (b) altering the target 36,37 and (c) inactivating the antibiotic 38,39 Various mechanisms to account for the increased resistances to antimicrobials in biofilms have been postulated. Several of these mechanisms seem to occur in conjunction with the final stages of biofilm maturation .49,50 Reduced penetration into the biofilm may result in antibiotic inactivation because of secretion of certain enzymes, such as ÃŽ ²-lactamases, or binding of the agent by the exopolysaccharide matrix. The exopolysaccharide could inhibit antimicrobial penetration by either binding the antimicrobial 49, 51,52 or serving as a protective coating that prevents or delays diffusion through the biofilm .53,54 The complex heterogeneity within biofilms is evidenced by studies analyzing different microenvironments throughout the biofilm that differ in metabolic activity55, pH , and oxygen distribution56. The ‘biofilm phenotype’ is a collective term used to describe a biologically programmed response to growth on a surface that involves specific physiologies and pattern s of protein and gene expression that are quite different from those of planktonic cells 57,58 and have been linked to aspects of antimicrobial resistance (57,59,60). Increased resistance to antimicrobials is likely a combination of all of these mechanisms and may involve many, if not all, of these factors working together in unison as the biofilm matures.

Corporate Social Responsibilities Essay

An obligation, beyond that required by the law and economics, for a firm to pursue long term goals that are good for society. The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as that of the local community and society at large. About how a company manages its business process to produce an overall positive impact on society. About the company Cadbury is the world fourth biggest manufacturer of chocolates. Cadbury is a global confectionery and beverage manufacturer having its presence in more than 200 countries worldwide. The company started its operations in India in 1948 and is the leading manufacturer with 70% volume share of the chocolate market. In India, Cadbury began its operation in 1948 by importing chocolates. The company is also a key player in malted food drinks and sugar confectionery. The company after becoming a founder member of BCF embarked upon social and community development initiatives and attaches a lot of importance to social development initiatives. Core purpose â€Å"creating brands people love† Cadbury Products The market major of Chocolates offers the following products in the market:- Chocolates like Cadbury dairy milk, perk, celebrations, temptations, five star, eclairs, gems, fruit & nut, Cadbury crackle and many more†¦.. Snacks like Cadbury bytes Beverages like Bournvita Cadbury delight Candy like Cadbury halls Gums like Bubbaloo Commitment to the environment Corporate Social Responsibility (CSR) is at the heart of their success. At Cadbury India have always believed that good values and good business go hand in hand. It’s part of their heritage and the way they do things today. CSR is about growing our business responsibly. Migratory birds stop over at Bangalore factory Water is a precious resources. As part of Cadbury India’s effort to continuously increase water conservation Cadbury. Bangalore factory has constructed a check dam to store the rainwater. This dam not only acts as a major ground water replenishing source for the bore wells in the factories and surrounding community, but is also a stopover location for some of the migratory birds. Pioneering cocoa cultivation in India Since 1974 Cadbury has pioneered the development of cocoa cultivation in india. For over two have worked with the Kerala agriculture university to undertake cocoa research and released hybirds that improve the cocoa yield. Cadbury efforts have increased cocoa productivity and touched the lives of thousands of farmers. Commitment to the society The efforts of the Baddi factory team over 50 children of migrant workers living in and around Cadbury Baddi factory will now have daily access to non-formal education. Cadbury has set up a non-formal school as part of Cadbury commitment to create prosperous, inclusive and healthy communities. This is the first phase of project SAHYOG an 18 month project which commenced in January this year in partnership with an NGO RUCHI. The project reaches out to over 400 poor & marginalised families in Sandholi village near Cadbury Baddi factory and apart from education.

Hawaiian Punch Essay

In July 2004, Kate Hoedebeck was promoted to director of marketing for the Hawaiian Punch brand. The CEO of the parent company, Cadbury Schweppes Americas Beverages, set a goal to create a premier marketing and sales organization that capitalizes on the terrific brand recognition. To reach this goal each brand is required to meet the desires of their customers; bottlers, distributors, retailers, and consumers. When creating the 2005 business marketing plan Kate faced a problem. The Hawaiian Punch brand had two manufacturing, sales, and distrution networks. Her objective was to determine the role each network played in the future sales and profitability of the company. III.Alternate Solutions a. Product Positioning Hawaiian Punch needs to clairify the positioning of its brand. The positioing statement needs to clairify its target markets, and focus on the values of its customers. The majority of the Hawaiian Punch juice drinkers ranged from 6 – 18 years of age. Adolescences purchase the drink most frequently from the soda aisle. Of cosnumers aged 6-12, the majority of the purchases were made in the juice aisle by parental/guardian figures. Including the fun consumption experience, its unique taste, and high viatim C content is the posotion the brand wants to own. To out perform the competitors it is necessary to establish these elements and clearly define where Hawaiian Punch sits. Its more than your normal juice, but healthier than soda. b. Innovations Hawaiian Punch would benefit from launching new sizes and flavors. Retailers believed the potential of market growth hinged on creating new packing and flavors. Hawaiian Punch recently experienced slowed growth due to the decrease in the juice market. Hawaiian Punch maintained market share, and Trade Customers believed the market would rebound. To take advantage of the market portential, Hawaiian Punch should innovate its product size offering. Currently Hawaiian Punch is packaged in 1-gallon bottle, a half-gallon bottle, a 2-liter bottle, a 20-ounce bottle, a 6.75-ounce single serve standup pouch, and 12-ounce cans. According to customer insights, 77% of Hawaiian Punch buyers purchased only size. According to reasearch, 68% of buyers that purchaed the 1-gallon bottle and 53% of buyers that purchased  the half-gallon size were exclusive in their size purchases. The 2-liter and 20-ounce bottle purchasers experienced the least amount of size loyalty. Despite having customer enjoying the different size offerings the numerous amount of sizes caused distribution constraints and shelving issues at numerous locations. By eliminating certain size offerings with low size loyalty and creating new ones while maintaining variety will elliviate contraints and provide new opportunties for customers. The brand would also benefit from new flavor innovation. Hawaiian Punch currently has 11 product flavor offerings. The most popular and original flavor maintains to be fruit Punch. Out of the 11 product offerings there has been a wide variety of success. Hawaiian Punch needs to establish stable products in both their Finished goods and Direct-Store Delivery networks. Products that do not show profitabilty should be elimiated. Introducing new flavors to the Direct-Store Delivery will benefit because of the large market potential and smaller size offerings. c. Allowances and Advertising Hawaiian Punch should increase its advertising budget and allowances for marketing. Currently Hawaiian Punch spends $2.2 Million on advertising a year. This accounts for 1% of advertising by Hawaiian Punch’s competitve juice brands collectively. Their current advertising mix consists of only radio and magazine print ads. The largest amount of advertising dollars spent is in television which currently Hawaiian Punch does not participate. This media outlet accounts for roughly 82% of total media dollars by competitors. Increasing media dollars will help reach new customers, and enforce new flavors to the brand. Of the advertising dollars spent much should be included in recreating the â€Å"Punchy’ Image. Past years have downplayed this aspect of the product brand, but still plays a large part in its recognition. By including Punchy in their advertising they should focus their attention on children between 8-18 years old. Punchys image will play a large role in delivery the benefits of the fruit drink and the position in the market. IV.Selected Solution It is recommended that Hawaiian Punch position their brand and maximize profit by increasing advertising and innovating their products. Having Dual distribution networks it is necessary to establish market segments. The  Finished Goods Network buyer is mainly mothers/guardians. This segment presents the largest amount of repurchasing and brand loyalty. Focusing advertising on the energic times and healthy benefits will persuade mothers ino purchasing the drink because it offers V.Conclusions Entering into a licensing agreement is not a good decision in the European market, the three year agreement is too short and more importantly Baxton is allowing too much of the revenue to go to Bar Maisse, they need an arrangement where they receive a larger portion of the proceeds. At the same time, choosing to enter the European market is too risky and has too many unknowns. The expertise of Bar Maisse is needed for success to be likely; otherwise there are too many unknowns with where operations should be based on what markets are more likely to yield successful sales. While focusing on Europe and entering the market at this time does appear to be the correct decision, it should not be done at the expense of increasing growth in the United States. That market is under developed and is not being capitalized, as it should be.

How to Color Fire Fun Fireplace Instructions

The old method of coloring fire — rummaging through old magazines and newspapers, looking for highly colored pages to throw onto a fire to make colored flames — can be hit-and-miss. However, if you want to know how to color fire reliably, check out this list of colorants and simple instructions for using them. Chemicals That Are  Flame Colorants In theory, you could use any chemical that works for the flame test. In practice, its better to stick with these safe, readily available compounds. Color Chemical Carmine Lithium Chloride Red Strontium Chloride or Strontium Nitrate Orange Calcium Chloride (a bleaching powder) Yellow Sodium Chloride (table salt)or Sodium Carbonate Yellowish Green Borax Green Copper Sulfate or Boric Acid Blue Copper Chloride Violet 3 parts Potassium Sulfate1 part Potassium Nitrate (saltpeter) Purple Potassium Chloride White Magnesium Sulfate (Epsom salts) Here are some of your options: Toss dry colorants onto the flames.Soak logs in an alcohol solution of colorants.Soak logs in an aqueous (water) solution of colorants and allow the logs to dry.Prepare pine cones, sawdust, or cork with colorants. In general, there is no specific proportion of colorant to mix with the water or alcohol. Add as much powdered colorant as will dissolve in the liquid (roughly a half-pound colorant to a gallon of water). Do not attempt to mix colors together — you will probably end up with a normal yellow flame. If you want multicolored fire, try adding several pine cones, each treated with a single colorant, or scatter a mixture of dried colored sawdust  across the fire. How to Prepare Pine Cones or Sawdust Its easy, but remember to do this procedure separately for each color. You can combine dry pine cones or sawdust with different colorants later. Pour water into a bucket. Use sufficient water to be able to wet your pine cones, sawdust, or waste cork. Skip to step 3 if you purchased your colorant in liquid form.Stir in colorant until you cant dissolve anymore. For sawdust or waste cork, you may also add some liquid glue, which will allow the pieces to stick together and form larger chunks.Add the pine cones, sawdust, or cork. Mix to form an even coat.Let the material soak in the colorant mixture for several hours or overnight.Spread the pieces out to dry. If desired, pine cones may be placed in a paper or mesh bag. You can spread sawdust or cork out on paper, which will also produce colored flames. How to Prepare Colored Fire Logs Follow steps 1 and 2 above and either roll a log around in the container (big container, small log) or else pour and spread the mixture onto the logs. Wear kitchen or other protective gloves to protect your hands. Allow the logs to dry. If you make your own newspaper logs, you can smear colorant onto the paper before rolling it. Points to Keep in Mind The element sodium burns with the usual yellow flame. The presence of this element can overwhelm any other color. If you are making a dry mixture of colorants or colored pine cones/sawdust, you should avoid including any colorant that has sodium in it.If you are using alcohol-based colorants: Remember that alcohol is flammable. If you dont allow it to evaporate before use, you will get a lighter-fluid effect. Use with care!Dont color BBQ fire! The colorants may produce pretty flames, but they can also produce toxic food.Keep the colorants away from children and handle them with the care and respect due to potentially hazardous chemicals. Read and adhere to any warnings listed on product labels. Now, here is the list of colorants. Most can be found in a grocery or dry goods store, in the laundry or cleaner section. Look for copper sulfate in swimming pool supplies (already in water, which is fine). Potassium chloride is used as a salt substitute and may be found in the spice section. Epsom salts, borax, and calcium chloride may be found with laundry/cleaning supplies. Others, including strontium chloride, can be obtained from stores that specialize in rocketry or firework supplies.